About Us

AFRIK ABAYA as a brand is centered on the innovative transformation of the traditional Middle Eastern female attire known as ’ABAYA’ with the fusion of African textiles and accessories. This unique fashion design incorporates African fabrics to the Abaya and give it an “AFRICAN TOUCH”. The brand seeks to promote modesty and the aesthetics of African fashion through the fabric, pattern and designs. The mission is to position Afrocentric modest fashion in the global fashion space, Driven by the richness of two cultures the brand delivers unique modest female apparel in the form of Abaya, Kaftans and Tunics. Thus, combining modesty, creativity and elegance, the brand celebrates the stylish modest woman.

 

About The Designer

Hauwa is the CEO/Creative Director at AFRIK ABAYA. This unique and exclusive label is the result of an old dream of hers. The label was launched late 2013 to satisfy the yearnings of the modern woman for outfits with style that are infused with modern Afrocentric touch. Her long term goal is to build a modesty fashion business enterprise with a global presence. She is an advocate for women and youth empowerment and is working to empower them through her FASHION FOR DEVELOPMENT INITIATIVE (FODI). For this initiative Hauwa won the Mandela Washington Fellowship Programme. A programme initiated by former US President Barack Obama for young African Leaders in Business and Enterpreneurship, Public Management and Civic Leadership. Hauwa was selected under the Business and Enterpreneurship track and was priviledged to meet Obama during the Presidential summit in Washington DC in August 3rd 2016.